CASE STUDY
Editors Tea Club
PROJECT TYPE
Branding & Web Design
VISIT WEBSITE
SERVICES PROVIDED:
Brand Strategy & Design
Website Design
TONE
QUIRKY
VINTAGE
HAND-CRAFTED
HEART-CENTERED
THOUGHTFUL
BRAND STRATEGY GUIDE
BRAND GOALS
MISSION
AUDIENCE EXPLORATION
DIFFERENCIATING FACTOR
VALUES
DESIGN
INSPIRATION
We set out to create a branding experience exploration of the quirky, vintage, and hand-crafted spirit of the club, interwoven with a heart-centered and thoughtful approach. By creating an aesthetic that harmonizes these elements, we've crafted a visually appealing and inviting space that captures the essence of ETC's mission. The design reflects the close-knit community's atmosphere, encouraging connections, sharing, and inclusivity among editors. Every visual choice mirrors the heartwarming camaraderie, ensuring that the website becomes a warm and inviting hub where editors of diverse backgrounds can connect and collaborate.
CLIENT LOVE
“The Editors Tea Club was incredibly fortunate to have Tiffany Grimes shape our brand identity. Through her expert selection of colors, fonts, and imagery, she created a visual language that perfectly expresses who we are. What stood out even more than her artistic skill was her ability to truly listen and collaborate. Rather than filling out a formula, she helped us thoughtfully tell our story in a way that authentically captures the unique spirit of our community. Her combination of creative vision and strategic thinking has given the Editors Tea Club a distinctive presence that deeply connects with our members.”
-Erin Servais, Editors Tea Club President
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